HARDEN VOL10
2025 | Adidas
With Harden’s 10th iteration of the shoe, we wanted to do something special by highlight all of his personas—on and off-court. Each Harden got his own visual treatment, showcasing the diversity that is interwoven throughout his 17 seasons in the NBA.
Home of Soccer
2025 | Volkswagen x USSF
With America calling it “soccer”, we decided to embrace that nomenclature and revolve our campaign around it. To weave the typography and art direction, we went with replacing the ‘O’ with the ball. For the stadium signage, we used a bird’s eye view of the crowd as the motion inspiration.
Everyone Deserves Nice Things
2025 | Volkswagen Tiguan
With the new Tiguan, Volkswagen refreshed their OOH identity—embracing the simplicity of how imagery and copywriting speak to each other. I created layouts for every size imaginable, as each placement was unique and tailored to highlight the affordability of the Tiguan against the normalized understanding of luxury.
Life Half-Full
2025 | Volkswagen ID.Buzz
I uttered the words “why don’t we just line-up the horizon with the paintjob of the ID.Buzz?” and after one hundred slides of perspective accurate comps, we managed to bring this one to life. From location scouting to image selection—I played a role in every facet of this project to help bring it all together, tonally and visually.
Sprite School of Obeydience
2025 | Sprite X Anthony Edwards
Anthony Edwards is his own personality and obeys no one but himself—which was the essence of our education series. We created a series of lessons and I designed the title cards for each seperate social film. The mix of upper and lowercase signaled rebellion but the tight lockup still had a sense of uniformity—like a person trying to break the system from within.
Unlock
2025 | Type Design
As an Android user from childhood, I’ve always had a pattern lock at my disposal. I’ve spent hours locking myself out of my phone while making letters and designing individual shapes. Fast forward to today, I started designing this typeface to follow the laws of a pattern lock—challenging myself to use one stroke and not use a dot twice.
Keep it Oscar
2025 | Oscar Mayer
With cold cuts, the tone is always unserious and bouncy. By anchoring my motion graphics in those two words, I animated the end card to transition between various states without feeling rushed.
USWNT x Pride
2025 | Volkswagen x USWNT